Improving well-being for people with bowel dysfunction
Good health and well-being are at the heart of our work – helping people with bowel dysfunction live a more fulfilling life. This is reflected in the DMA, where well-being of users is the single most important matter. We believe everyone deserves bowel irrigation solutions that fit seamlessly into their lives, because bowel irrigation is not only functional, it’s personal. By actively listening to healthcare professionals and our consumers, we continuously refine our products to better serve diverse consumer populations and thereby create positive health outcomes. In 2024 we prioritised the needs of a vulnerable group, children and their parents, with our newest innovation, a small cone for MiniGo and MiniGo Flex. With a variety of cones and handling options, the MiniGo range enables the healthcare professional to choose the solution best suited to each patient’s needs.
Building on our Mission of improving health for people and planet through intuitive, life-changing bowel management solutions, 2025 will see the development of a Health Impact Thesis to define measurable goals that capture the positive outcomes enabled by Qufora.
Diversity, equity and inclusion
We believe that every individual brings something unique to the table – perspectives, talents and experiences that drive innovation and growth. Embracing diversity, equity and inclusion (DEI) is more than a value; it is a catalyst for creativity and a driver of business success.
A diverse workforce expands our talent pool, enhances collaboration, and ensures we reflect the communities we serve. It is this inclusive culture that empowers our teams to co-create meaningful solutions and challenge conventional thinking – ultimately improving health for our users.
To secure and strengthen this foundation as we grow, Qufora will formalise our approach to DEI. In 2025, we will develop a Diversity, Equity and Inclusion Plan, ensuring that our commitment to inclusion remains embedded in how we work – today and in the future.
- Board of Directors 17% females
- Executive Management 50% females
- Senior Management 33% females
We care about our employees
At Qufora, we care deeply about people – and that starts with our employees. They are the foundation of everything we do and the key to shaping the future of our company to the benefit of the users we serve. For this reason, our own workforce is rated as double material in our Double Materiality Assessment.
Our workplace is rooted in trust, transparency, and care – one where inclusiveness, creativity, openness, and collaboration thrive. With a flat organisational structure and a strong culture of daily dialogue, we aim to provide an environment where everyone is valued and heard to build a stronger organisation.
As Qufora continues to grow, we remain attentive to the fact that our culture must be nurtured and supported. In 2024, we introduced our first annual employee survey to complement the ongoing conversations we have across teams. This allows us to systematically track employee satisfaction and identify areas for improvement in a timely and proactive manner.
Our environmental footprint
The material environmental issues identified in the Double Materiality Assessment were CO₂-emissions, resource use in product and packaging* and substances of concern.
CO₂ emissions and energy use
In 2024, Qufora made its first CO₂ emission accounting, covering Scope 1, Scope 2, and Scope 3 emissions. The accounting is carried out in accordance with the Greenhouse Gas (GHG) Protocol, using the operational control approach. Scope 1 and 2 currently cover emissions from Qufora A/S only.
Scope 3 emissions include key upstream activities, such as emissions from purchased goods and services, upstream transportation and distribution activities as the two main contributors, but also fuel and energy-related emissions, waste generated in operations, and business travel and accommodation. It is our valuation that Scope 3 covers the main emissions and therefore provides a fair representation of Qufora’s CO₂ emissions in conjunction with scope 1 and scope 2.
As expected, the majority of emissions are associated with the production of Qufora’s products and the transportation and distribution of these. Close collaboration with suppliers and integration of circularity into our design principles will be important for future reductions.
In 2025, we aim to improve the quality CO₂ emission accounting further by including all our subsidiaries in Scope 1 and 2 and in parallel collaborate closely with key suppliers to enhance data quality and coverage in Scope 3. This will enable more precise reporting and better-informed climate-related decisions going forward.
Once this data foundation is in place, we will begin developing a CO₂ developing a carbon reduction plan aligned with the Science Based Targets initiative (SBTi). Our ambition is to develop this plan during 2026, establishing a clear path toward reducing emissions in line with standard practices.
Circularity - Resource use in product and packaging
Qufora is currently undergoing a transition phase where design principles are being revised and optimised to strengthen the focus on environmental aspects. The first internal product carbon footprint reports are being produced, and circularity principles are being systematically embedded into how we work with product innovation. Elements from EcoDesign and the principals of circularity are being integrated into the design process, enabling rethinking of areas such as material selection, manufacturing processes and product durability – without compromising quality, performance or safety.
The product carbon footprint methodology follows ISO 14067 standard and applies the IPCC 100-year method (GWP100) to ensure consistency and comparability.
Substances of concern
Qufora is committed to continuously working on eliminating substances of concern in our products for protecting people and the environment. We are reassessing our product portfolio for any substance of concern in alignment with the REACH regulation* . We will continue to ensure that substances of concern do not enter new products. We are closely monitoring future regulatory requirements and future demands from customers within the area and are ready to act. * Regulation (EC) 1907/2006 of the European Parliament and of the Council of 18 December 2006 Concerning the Registration, Evaluation, Authorisation and Restriction of Chemicals.
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What we do
We aspire to deliver quality solutions for all, by designing solutions that put people on the road towards leading their best, most fulfilled selves.
Our bowel care products
Find the products designed to fit seamlessly into real life and can help restore a sense of control and self-confidence.
Sustainability
Sustainability is embedded in our mission: improving health for people and planet through intuitive, life-changing bowel management solutions.